About a 4-minute read
A pet food video ad example can show you how a real pet, a person, and the product fit into one short film. In this OptiMeal dog food ad, I filmed and edited a Pomeranian with a model, then brought in close views of the food and packaging.
If you're planning video for a pet brand, watch how those views work together. The pet gives the scene a familiar daily moment. The product shots let you see what the ad is about.
Watch the OptiMeal pet food video ad example
This 27-second ad features OptiMeal's Salmon & Brown Rice dog food for toy breeds. The opening shows the dog with a person in a kitchen. The edit then moves through the food, ingredients, and the dog eating from a branded bowl.
Each view carries part of the story. You can see the pet, the food itself, and the pack a shopper would look for.
I kept those parts together in the finished film. That gives a pet brand a way to show the product within a real feeding scene while still giving the food its own space on screen.
Give the pet and the product a clear role
A pet can bring warmth to a food ad. The close views of the product still need to do their work.
In this example, the Pomeranian appears both with the model and at the bowl. The food and packaging appear in their own shots. That mix helps a viewer follow the scene and see the item being shown.
Before a shoot, decide which daily moment belongs in the ad. Then name the product details that need their own view. Those are useful points to discuss with your video team.
My guide to what a product video should include covers the wider brief. This example shows those choices within one pet food project.
Plan the ad and its destination together
A short ad and a full product listing video can have different jobs. The page or placement helps shape the brief.
Amazon's guide to video display ads explains that an ad can lead to a Brand Store or a product detail page. That makes the destination part of the conversation before filming.
Its product video guide also describes using video to show products in action. For a pet food shoot, that can mean planning the feeding scene alongside clear views of the food and pack.
The OptiMeal film here is a portfolio example of my work. Use it to discuss the kind of footage your own project needs. Choose the placement and confirm its current requirements with your team before producing a new ad.
Bring these details to your pet product video brief
Share the exact product and the place where the finished video will run. Explain which pet and person will appear, what the viewer needs to see, and which product words your brand has cleared.
For this project, the food, bowl, packaging, and Pomeranian all appear in the finished cut. The behind-the-scenes photo shows the same dog and product setup during filming.
You can read about my video and content services or see more about my work. Bring your product and intended placement to that first conversation.
Questions about this pet food video
Who made the OptiMeal video?
I filmed and edited this OptiMeal dog food ad. It's part of my product video work at Jordan Brittley Media.
What does the ad show?
It shows a Pomeranian with a model, close views of the food and ingredients, and the dog eating from a branded bowl. The edit also shows the product packaging.
How long is this video?
The source file runs for about 27 seconds. That describes this specific ad, rather than setting a length for every pet food video.
Is this a product ad or a customer review?
This is a filmed product ad. The model and pet appear within the planned product scenes.
What should a pet brand prepare before a shoot?
Prepare the exact product, its intended video placement, and the product words your team has approved. Give the video team the details they need to plan the pet scenes and product views together.
