About a 3-minute read
A coffee chews product video ad needs to show more than a package. It needs to help a viewer see the product in a real moment. In this You Chews commercial, I filmed a short product ad that moves between kitchen use, individual chews, and package views.
The video gives the product a clear role in the scene. It also makes room for close details that help a viewer recognize what is being shown.
Watch the You Chews coffee chews product video ad
This short commercial follows You Chews coffee chews through everyday food and on-the-go moments. It shows people using individual chews, then returns to the product packaging and close details.
The edit gives each shot one job. The lifestyle views show how the product fits into a day. The product views keep the package and chew visible.
Plan product use before filming
Start by choosing the real moment the product should show. For this video, the scenes include a kitchen counter, a salad container, and a chew held in hand.
Share the exact product, packaging, approved product wording, and action with your video team before the shoot. That gives the team what it needs to plan the right close views and keep the product clear.
My guide to what a product video should include covers the wider video brief.
Give the package its own screen time
People need a clear view of the product they are watching. A package shot can help connect the lifestyle moment to the item a shopper will look for.
In this You Chews ad, the package and individual chew both appear in close views. The cut moves back to them after the lifestyle scenes, so the product remains part of the story.
Match the video to its placement
A short product ad may need a fast opening, readable package views, and an ending that fits the place where it will run. Confirm the placement and your approved product words before the shoot.
Bring the product, the intended use, and the destination for the finished video to the planning call. You can read about my video and content services or get in touch to start that conversation.
Questions about this coffee chews video
Who made the You Chews video?
I filmed and edited this You Chews product ad. It is part of my product video work at Jordan Brittley Media.
What does the ad show?
It shows people using individual chews, product packaging, and close views of the product in kitchen and everyday scenes.
How long is this video?
The source file runs for about 30 seconds. That describes this example, not every product ad.
What should a product brand prepare before filming?
Prepare the exact product, packaging, approved words, and the place where the video will run. Give the team the actions and details that need to appear on screen.
