About a 2-minute read
I created this cat water fountain product video ad for Black Swift. The commercial shows cats drinking from a white fountain, a person moving it, and close views of the water as it flows.
The finished ad runs for about 30 seconds. It pairs a view of the whole product with details that need a closer look. The photos in this post come from the same Black Swift shoot.
A close view of the Black Swift fountain from the original product shoot.
Watch the Black Swift cat water fountain video
Watch the full commercial below. You can also watch the Black Swift video on Vimeo.
Product details shown in this ad
The opening shows the fountain beside a cat. Later scenes show a black cat drinking from it. Those views place the product next to the pet it is made for.
Other shots bring the water tray closer. You can see water coming up through the center and moving across the metal surface. A still photo shows the shape of that tray. The video shows the motion too.
The ad also shows a person lifting and setting down the fountain. The wider view gives the viewer a look at the product beside a person's hands and body. The edit returns to the fountain on its own before the Black Swift end card.
Give moving details a place in the brief
If part of your product moves, name that detail before the shoot. A flowing stream, a turning part, or an opening lid may need a close view as well as a wider one.
Include those views in your brief with the full product and its use. That gives your video team a clear set of shots to plan. For a pet product, also name the animal and the action you need to show.
My guide to what a product video should include covers the wider brief. You can also explore my product video and content services.
Questions about this commercial
Who created the Black Swift video?
I created this commercial product video for Black Swift as part of my product video work.
What does the video show?
It shows cats drinking from the fountain, a person moving it, and close views of the water and product.
How long is this example?
The finished ad runs for about 30 seconds. Confirm the length and placement you need when planning your own video.
