About a 2-minute read
I created this toothpaste product video ad for SprinJene. The commercial shows the toothpaste placed on a toothbrush, close views of the tube, and a model brushing at a sink.
The finished ad runs for about 30 seconds. It pairs a clear view of the product with the steps a person takes to use it. The white robe, pale tile, and dark faucet give the scenes a shared setting.
Original SprinJene product photos show the toothpaste packaging.
Watch the SprinJene toothpaste video
Watch the full commercial below. You can also watch the SprinJene toothpaste video on Vimeo.
Product and use views in this commercial
The opening shows a model holding a toothbrush. A closer shot follows as toothpaste goes onto the brush. The next views show the brush near the model's smile and the brushing action at the sink.
Those shots give the viewer more than a look at the tube. They show how the product fits into a daily routine. The edit also returns to the product label and ends with the SprinJene brand card.
The photos in this post show SprinJene toothpaste packaging. A still product view gives the label its own space, while the commercial adds the action.
Name the use steps before your product shoot
For a product used in a routine, include the steps you want the viewer to see in your video brief. That might mean opening the product, placing it in a hand, or showing it in use.
Give the video team the actual package that should appear. Name the front label and any close views that matter for that version. If you need separate photos too, include the packaging views in the same brief.
My guide to what a product video should include covers the wider plan. You can also explore my product video and content services.
Questions about this commercial
Who created the SprinJene toothpaste ad?
I created this commercial product video for SprinJene as part of my product video work.
What does the video show?
It shows toothpaste placed on a toothbrush, a model brushing, and close views of the product.
How long is this example?
The finished video runs for about 30 seconds. Confirm the length and placement you need when planning your own ad.
